Coffee. Food. People. And everything in between
₹25 lakhs
40-60 days
18 months
Origin
Our mission
To make exceptional coffee something people look forward to every day. Thoughtfully crafted coffee, distinctive flavours, great food and spaces full of character — familiar Indian flavours reimagined through coffee, and cafés where conversations, ideas and communities come together. Consistently great products, memorable experiences, and a brand people genuinely make their own.
Our vision
To build India's most loved homegrown coffee brand — and take it from India to the world. A coffee culture that is confident, contemporary and unmistakably original, where world-class coffee sits beside flavours from where we come from, and a café becomes a space for people, creativity and culture. Big enough to be everywhere, original enough to stand apart.
What we stand for
Thoughtfully crafted coffee and fresh, flavourful food — without compromise.
We take the familiar and make it exciting, distinctive and unmistakably WÁB.
Celebrating India's flavours, textiles, craft and culture through a contemporary global lens.
Creating spaces and communities where people meet, connect, collaborate and grow.
Warm, inclusive spaces where different people, ideas and stories come together.
Scaling with ambition while preserving the warmth, quality and soul that make us WÁB.
The market
Instant coffee is no longer the only option on our radar to brew delicious coffee. With plenty of new and upcoming brands, the regular coffee experience has been elevated to the next level. Whether you like a cold brew espresso or a vanilla latte — there are all kinds of flavours and coffees available in the market today.
Great coffee.
Zero lectures.
Coffee is simple — we keep it that way.
The group behind it
Wat A Burger was founded by Rajat Jaiswal, a Senior Commander at a leading Indian Airline, with a vision to revolutionize India's fast-food industry with the first store in Noida in 2016. Started Franchising from second year after a huge success of the model and scaled it to more than 40 stores in the next 2 years. With an extensive range of India inspired burgers curated for the Indian palate serving over 8000+ burgers everyday with 55% monthly customer repeat rate.
Bridging the price–quality gap
While international café brands offer an appealing ambiance and premium-quality coffee, their prices remain inaccessible to many. The WAB Cafe delivers the same world-class coffee experience at an affordable price, making it an attractive choice for students, professionals, and coffee enthusiasts who seek both quality and value.
The box you own
Fluted green, cream signage, one lamp. The façade is drawn by our team and built by our contractor, so the brand looks the same in Noida and in Satna.
The box you own
Not a render — a live outlet on a high street, trading from 09:00 to midnight.
The box you own
One machine, one grinder, one bake station. Every reach is inside arm's length, which is what keeps the labour line honest.
The box you own
Micro-cement, teak, green leather and one hand-drawn mural. A fixed kit of parts, priced from our vendor rates.
The box you own
Remote-control excavators in a sand table. Parents order a second coffee because the children refuse to leave.
The box you own
A reading wall and merchandise. Both push dwell time and add a second revenue line that costs almost nothing to hold.
Why franchise with us
Franchise requirements
Format 01
Format 02
Format 03
Setup Cost Variability: Setup cost may vary based on site assessment.
Projected ROI: Starting from 18 Months. Sales and ROI can vary depending on location, city, and store operations.
GST extra as applicable.
Unit economics
60bills
₹780
Indicative model for discussion only, not a guarantee of earnings. Cost of goods at 28% of revenue, royalty at 6% on net sales, and rent, salary and utilities together at 35% of revenue for the selected city tier. Sales and ROI can vary depending on location, city, and store operations.
Cafe / Dine-In · Tier 1 · Monthly statement
0 months
The brand at work
WÁB Club
WÁB Club is where coffee, people and ideas come together — even when you’re not at WÁB. Discover what’s happening, meet your kind of people, earn rewards and get more from every visit.
Press & recognition
“A homegrown coffee brand that finally speaks India's language.”
Image coming soonFeature“Great coffee, zero lectures — the café that dropped the pretence.”
Image coming soonFeature“From the house of Wat-a-Burger comes an unlikely coffee contender.”
Image coming soonFeature“Indian flavours, reimagined in a cup — and it works.”
Press enquiries: contact@wabcoffeeco.com
Gallery Franchise consultation
Book a paid 1 on 1 counseling session with the founding team for deep analysis and QnA at
just Rs.1499. All questions taken and answered by the founding team members for quick
decision making. We answer all your franchise related queries.
Outlets on the ground Live cafés, kiosks and dine-ins run by our franchise family across India. Zoom the map or scroll the grid. Live across India Upcoming locations Territories under signing and fit-out right now. If your city is on this list, talk to us before it is taken. Gurgaon Noida Bengaluru Bhopal Jabalpur Rewa Katni Banda Gwalior Frequently asked questions No Hassle of Construction/Set Up: Our team does the end to end construction and set up which includes store creation, interior designing, in store branding, equipment and appliances. Yes. Billing, the centralized supply chain with its electronic ordering system, and reporting are set up and supported for you, along with aggregator onboarding for delivery. The brand is operated by Flying Elephant Restaurants Pvt. Ltd., Towers B-14, MCHS building, 5th, opposite SOMERVILLE INTERNATIONAL SCHOOL, Sector 132, Noida, Uttar Pradesh 201304, India — the company behind Wat-a-Burger and WÁB Coffee Co. Food Court / Kiosk: franchise fee ₹6 lakhs, setup cost starting ₹19 lakhs, total investment starting at ₹25 lakhs. Cafe / Dine-In: franchise fee ₹8 lakhs, setup cost starting ₹25 lakhs, total investment starting at ₹33 lakhs. Setup cost may vary based on site assessment and GST is extra as applicable. Projected ROI starts from 18 months. Sales and ROI can vary depending on location, city, and store operations. Apply now
The form opens WhatsApp with your details filled in. Our franchise desk replies with the
brochure and next steps.
Towers B-14, MCHS building, 5th, opposite SOMERVILLE INTERNATIONAL SCHOOL, Sector 132, Noida, Uttar Pradesh 201304, India Thanks — your enquiry has reached our franchise desk. We reply within one working day. Or call the franchise desk on +91 8178696537.
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Food, cups,
walls, people.
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₹1499
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